Start with your dealership.
Set your dealership type, location, size and rooftop count. Import monthly CSV totals from your DMS, CRM and financial reports, or begin with simulated data.
YOUR DEALERSHIP. YOUR NEXT ADVANTAGE.
Outgrow your 20 group.
Run what comes next.
See where your dealership is headed. Test your next hire, software purchase or marketing move. Replace the 20-group review with a working model of your business—and a plan you can measure.
Start with the $99/month Builder (12-month paid agreement), or configure a tailored package for your own dealership data. 30-day trial. No card required.
D↗Northside MotorsILLUSTRATIVE DATA
YOUR OPERATING PICTURE
A clearer view of the road ahead.
Monthly gross$284,600Synthetic example
Payroll / gross42.8%Track the trend
● Example baseline┄ Modelled outlook
↗
What if you improved inventory turn?
Compare the assumptions. Measure the impact.
Built around your operation United States & CanadaSingle stores & multi-rooftop groupsDMS / CRM file exports
MOVE BEYOND THE TRADITIONAL 20 GROUP
Stop discussing the what-if.
Run it.
Your dealership needs decisions, not another agenda. Bring the operating review, the proposed change and the action plan into one workspace. Dealer Composite is built to replace the 20-group workflow—not give you more homework for the next meeting.
Work with your own results and clearly labelled public market estimates. Proprietary peer-group financial composites are not included.
See what needs attention.
Review sales, gross, payroll, inventory, service and lead activity. Find changes in your own performance and build an action plan with an owner and a measure of success.
Compare before you commit.
Model staffing, operating costs, marketing and software assumptions. Build a forecast from sufficient history and save reports with their assumptions attached.
FROM COMPOSITE TO CONSEQUENCE
A report tells you what happened.
A lab lets you test what comes next.
Put projected profit and cash in front of the decision. Then follow the numbers into the departments, assumptions and people behind them.
Profit first. Details one level down.
Visual operating results connect sales, gross, staffing, marketing and overhead. Compare the baseline with your proposed change and see what drives the difference.
Change an input. Get a result.
Guided decisions turn staffing, software, lead follow-up, service capacity and other operating questions into editable inputs and a separately saved simulation.
Option 1. Option 2. Your call.
Build a lab around one dealership. Save alternative versions with their assumptions and results, without replacing your original operating model.
Success Workbooks that move forward.
Nine department workbooks bring saved results, targets, public reference comparisons where available, and improvement actions together. Assign an owner, a due date and a follow-up measure.
Make uncertainty visible.
Explore modelled outcomes and ranges. Composite users can build historical forecasts from sufficient monthly data. Every outlook depends on its inputs; a projection is not a promise.
Keep the review connected to action.
Composite packages add admin-prepared monthly and quarterly reviews. Work through reporting gaps, priorities and next steps alongside your saved scenarios.
ONE DEALERSHIP. SEVEN LEADERSHIP VIEWS.
See the whole-store impact before you commit.
Compare projected profit and cash as you change staffing, gross, expenses or software assumptions.
Net profitCash impactWhole-store decisions
NO GUESSING WHAT IS REAL
Three clear ways to build your lab.
Build from scratch.
Start with synthetic data and editable assumptions. Explore an idea without presenting invented numbers as actual dealership results.
Start with your own store.
Import dealership totals into a tailored Composite workspace. Keep the actual-data baseline separate from the simulations you run against it.
Fill gaps deliberately.
Combine imported data with clearly identified estimates. See what is supplied, what is assumed and what you still need to validate.
Public reference data varies by location and metric. It is labelled by source and period, not presented as proprietary peer financial data.
DIFFERENT DEALERSHIPS. DIFFERENT DECISIONS.
Built around the way you operate.
Independent & BHPH
Focus on used inventory, acquisition costs, retail gross and monthly portfolio indicators. Dedicated loan-level underwriting models are on the roadmap.
Franchise & DTC
Model new and pre-owned retail, fixed operations, staffing and marketing. Location-specific assumptions stay visible; DTC selling rights require separate review.
Groups & specialty
Organize multiple dealership models and compare imported results by rooftop. Configure commercial, fleet or specialty stores around their operating assumptions.
Owners & general managers
Keep the operating review focused: what changed, where profit may be leaking, who owns the improvement and how you will measure it.
TWO MODULES. ONE PICTURE.
Choose the questions
you need to answer.
Bring the sales floor, service drive and operating budget into the same decision. Choose the tools that fit your dealership.
Understand the business behind the numbers.
Monthly actuals, payroll and hours, operating costs, inventory, trend-based guidance and a modelled outlook.
Put a proposed change to the test.
Compare spending, lead handling and software savings hypotheses. Simulated results are estimates, not live creative tests or promised returns.
YOUR TOOLS. A CLEARER OPERATING PICTURE.
Work with the tools you already know.
We encourage owners and GMs to use the tools that help them think, plan and get things done. Bring your saved dealership figures into your AI conversations, or build a workflow around your existing automation tools.
ChatGPT
Claude
OllamaZapier
n8n
OpenClaw
Hermes Agent
A STARTING POINT. THEN YOUR OWN OPERATING PICTURE.
Build a dealership for $99.
Model your real business with a tailored package.
One simple entry plan for exploring possibilities. A configured workspace for owners and GMs ready to work with their own dealership results.
DEALERSHIP BUILDER
Build up to three dealerships.
Use built-in public reference data and editable assumptions to explore staffing, costs, inventory, marketing and software scenarios.
Includes saved simulations and reports, one owner login and 250 runs per 30-day trial. No DMS / CRM imports, actual-data analysis or historical-data forecasts.
$99USD / account / month · 12-month agreement
Try the Builder ↗Composite: your own data, with regular operating reviews.
Composite packages include admin-prepared monthly and quarterly reviews: completed-period figures, reporting gaps, improvement priorities and next steps. Builder is the simulation track, with saved scenario reports.
Tell us your role, dealership type, country, state or province, size and rooftop count. Your workspace starts with matching model defaults; your data requirements and paid package are scoped to your operation.
INDEPENDENT & BHPH
Retail margins. Inventory. Cash.
$299–499USD / rooftop / month · 12-month agreement · indicative range
- Monthly DMS / CRM file imports
- Used retail and portfolio indicators
- Actual-data trends, guidance and outlook
FRANCHISE & DTC
Variable and fixed operations.
$1,250–1,950USD / rooftop / month · 12-month agreement · indicative range
- New and pre-owned operating results
- Payroll, service and inventory analysis
- Actual-data calibration and forecasts
GROUPS & SPECIALTY
One view across your rooftops.
$3,500–7,500+USD / group / month · 12-month agreement · indicative range
- Multiple dealership models
- Imported rooftop performance
- Group-specific setup and reporting
All paid plans: 12-month agreement, billed monthly. Cancelling before the term ends carries a fee equal to three contracted monthly recurring payments. No early-cancellation fee applies at or after the end of the term. The free trial has no cancellation fee and does not start a paid agreement.
Pricing is in USD. Paid checkout is not connected yet; no automatic charges. Trials last 30 days and include one owner login. Builder: 3 saved dealership models and 250 runs. Tailored trial allowances: Independent 250, Franchise 2,500, Groups 10,000 runs. Each completed simulation or cost preview uses one run. Final module, rooftop, team-seat and usage terms are agreed before paid activation.
CLARITY COMES STANDARD
Know what’s real.
Know what’s modelled.
Start with the tools that work today. Keep the assumptions visible as the platform grows.
What can I use today?
Every plan includes dealership models, role-focused views, guided decision tests, Success Workbooks and saved scenario reports. Tailored packages add monthly CSV imports, actual-data analysis, improvement actions, calibration and forecasts. Builder is limited to three saved dealership models using built-in data and your assumptions.
Does this connect directly to my DMS?
Start with DMS and CRM file exports. Direct connections to Frazer, DealerCenter, CDK, Tekion and Reynolds are planned and depend on vendor authorization. There are no live vendor integrations in this release.
How does this replace a traditional 20 group?
Dealer Composite puts operating reviews, scenario planning and improvement actions in your own workspace. Compare your results and rooftops, and use labelled public-data market estimates where available. It is an alternative to the traditional group-review model; it does not include facilitated meetings, proprietary NCM, NADA or NIADA composites, or real peer financial percentiles. There are no affiliated provider relationships.
What happens after 30 days?
The trial stops new simulations and edits. You can still sign in to view and export saved data and reports. No card is collected and you are never automatically charged. Paid subscriptions are not enabled yet.
What’s next for enterprise and BHPH?
Loan-level stress tests, white-label delivery, team seats, metered paid subscriptions, private model APIs and dedicated infrastructure are roadmap items. A trial uses the shared application with a separate account database; it does not include a dedicated VPC.
How should I interpret a forecast?
Forecasts require at least six consecutive months of suitable data. The tool compares simple methods when enough history exists and displays an indicative error range. Results depend on the data and assumptions; they are not guarantees or financial advice.
THE FUTURE OF YOUR STORE IS NOT A GROUP DISCUSSION.
Replace the ritual.
Build your next result.
Start your 30-day trial ↗No credit card required.